Establishing a brand’s reputation through quality coverage
Having worked with Alpha Heating Innovation for a number of years as their PR agency, we have been focused on enhancing their external communications to elevate brand awareness among both consumers and trade audiences.
The Challenge
Alpha Heating Innovation, a leading manufacturer of heat pumps and boilers, sought to significantly boost its brand visibility among both consumers and trade audiences. The company aimed to position itself as an industry thought leader while also enhancing its SEO strategy to drive more traffic to its website. To achieve these goals, Alpha needed a strategic partner capable of developing and executing a comprehensive external communications plan.
The Response
To meet Alpha’s objectives, Whistle implemented a robust external communications program that included a targeted thought leadership strategy. This approach positioned Alpha Heating Innovation at the forefront of key industry discussions and debates. Whistle produced expert, authoritative content designed to engage and inform the target audience, establishing Alpha as a credible and influential voice in the heating industry.
A critical component of the strategy was to enhance Alpha’s online presence. Whistle focused on building high-quality backlinks, successfully securing 73 backlinks on medium to high domain authority websites, significantly improving the brand’s SEO performance and driving increased traffic to the Alpha Heating Innovation website.
The Results
Whistle’s proactive press office efforts resulted in 70 press cuttings over the course of the year, leading to substantial media exposure. The campaign achieved a 94% coverage impact score, ensuring that nearly all coverage was in high-impact publications, and a 93% hit rate, indicating the effectiveness of the press outreach. This comprehensive approach led to a 63% year-on-year increase in B2B exposure and an impressive 170% rise in the number of backlinks to Alpha’s website.
Through strategic communications and thought leadership, Alpha Heating Innovation has strengthened its position in the market, enhancing its brand awareness and driving significant improvements in both consumer and trade engagement.
